NOTATION TOOLS OF BUSINESS MODELING OF THE SERVICES ON REAL ESTATE MARKET

Vestnik MGSU 4/2016
  • Mishlanova Marina Yur’evna - Moscow State University of Civil Engineering (National Research University) (MGSU) Candidate of Technical Sciences, Associate Professor, Department of Economy and Management in the Construction, Moscow State University of Civil Engineering (National Research University) (MGSU), 26 Yaroslavskoe Shosse, Moscow, 129337, Russian Federation; This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Pages 119-129

The article is devoted to the development of the main provisions of realtor business modeling. In the paper the development of notational complex is presented, which is involved in the design of the conceptual model, the formation of a reference model of real estate business and basic rules for the implementation of the model. In the construction of the proposed model important notational aspects are highlighted. Functional orientation of real estate business for rendering services reflects a functional approach to business modeling. In order to ensure the assessment of the offered services it is proposed to implement a nested model of the object. A reasonable functional approach using object-based elements allows optimizing the processes of business modeling and assessment of the results. The article discusses functional modeling of business, focusing on the results. Synchronizing the functional model with the models of business processes and sub-models of objects, in particular, the model of business result, contributes to the improvement of the notations tools. The article presents the adaptation of the template of the business model to the conditions of the realtor activity. The proposed reference model specifies the logical scheme of decomposition activity, which detaches economic, social and other values. The decomposition of services into functional groups with account for individual values and functional modules is presented: buying and selling real estate; mortgages and loans; rent of residential and commercial property; an independent evaluation of real estate; consultations concerning the issues of real estate transactions. In the focus of the results of business processes and performance standards of realtor organizations transitional notation to the evaluation system efficiency of business performance is developed. The simplest method of feedback for assessing customer satisfaction and, consequently, system efficiency is offered. This method can become the basis for the development of metrics processes, which are implemented to meet customers’ demands and achieve business objectives of a realtor organization.

DOI: 10.22227/1997-0935.2016.4.119-129

References
  1. Al-Debei M.M., El-Haddadeh R., Avison D. Defining the Business Model in the New World of Digital Business. Proceedings of the Americas Conference on Information Systems (AMCIS). Brunel University London, 2008. Available at: http://works.bepress.com/mutaz_al-debei/22. Date of access: 15.11.2015.
  2. Isaev R.A. Instrumenty biznes-modelirovaniya i osobennosti ego primeneniya [The Tools of Business Modeling and the Peculiarities of Its Use]. Upravlenie v kreditnoy organizatsii [Management in a Credit Organization]. 2012, no. 4. Available at: http://www.reglament.net/bank/mng/2012_4.htm. Date of access: 17.11.2015.
  3. Lantsev E.A., Dorrer M.G. Primenenie agentnogo podkhoda k imitatsionnomu modelirovaniyu biznes-protsessov v notatsii EEPC [Application of Agent Based Approach for Simulation Modeling of Business Processes in the Notation of EEPC]. Khvoynye boreal’nye zony, XXX [Coniferous Boreal Zones]. 2012, no. 5—6, pp. 43—48. (In Russian)
  4. Korotaev D.N. Funktsional’noe modelirovanie biznes-protsessov predprinimatel’skoy deyatel’nosti [Functional Modeling of the Business Processes of Business Activity]. Vestnik Sibirskoy gosudarstvennoy avtomobil’no-dorozhnoy akademii [Proceedings of Siberian State Automobile and Highway Academy]. 2011, no. 21, pp. 82—86. (In Russian)
  5. Lelyukh A.B. Kachestvo modeli biznes-protsessov kak osnova effektivnoy realizatsii strategii [Quality of Business Processes Model as the Basis for Effective Strategy Implementation]. Vestnik nauki Tol’yattinskogo gosudarstvennogo universiteta [Vektor Nauki of Togliatti State University]. 2011, no. 4 (18), pp. 413—417. (In Russian)
  6. Osterval’der A., Pin’e I. Postroenie biznes-modeley: Nastol’naya kniga stratega i novatora [Creating Business Models: Handbook of Strategist and Innovator]. Moscow, Al’pina Pablisher Publ., 2012, 288 p. (In Russian)
  7. Osterwalder A. A Better Way to Think about Your Business Model. Harvard Business Review. 6 May 2013. Available at: https://hbr.org/2013/05/a-better-way-to-think-about-yo. Date of access: 18.11.2015.
  8. Ovans A. What is a business model? Harvard Business Review. 23 January 2015. Available at: https://hbr.org/2015/01/what-is-a-business-model. Date of access: 18.11.2015.
  9. Razumovskaya A.L.,Yanchenko V.M. Marketing uslug. Nastol’naya kniga rossiyskogo marketologa-praktika [Marketing of Services. Handbook of Russian Marketing Expert]. Moscow, Vershina Publ., 2006, 476 p. (In Russian)
  10. Stakhanov D.V., Novikov N.A. Teoreticheskie i prikladnye aspekty marketinga v sfere uslug [Theoretical and Applied Aspects of Marketing in the Service Sector]. Taganrog, Izdatel’stvo Taganrogskogo instituta im. A.P. Chekhova Publ., 2013, 221 p. (In Russian)
  11. Fedulov D.V. Marketing uslug v sfere zhilishchnogo stroitel’stva [Marketing of Services in the Sphere of Housing Construction]. Chelyabinsk, Izdatel’skiy tsentr Yuzhno-Ural’skogo gosudarstvennogo universiteta Publ., 2013, 114 p. (In Russian)
  12. Repin V.V., Eliferov V.G. Protsessnyy podkhod k upravleniyu. Modelirovanie biznes-protsessov [Process Approach to Management. Modeling Business Processes]. Moscow, Mann, Ivanov i Ferber Publ., 2013, 544 p. (In Russian)
  13. Zabrodin I.P., Pavlov D.V. Obosnovanie pokazateley otsenki effektivnosti biznes-protsessov kommercheskikh organizatsiy [Justification of Indicators to Measure the Effectiveness of Business Processes of Commercial Organizations]. Ekonomicheskiy analiz: teoriya i praktika [Economic Analysis: Theory and Practice]. 2011, no. 38, pp. 50—58. (In Russian)
  14. Borovkov P., Buchnevich I., Staritsyna K., Glukhov E. Universal’naya notatsiya opisaniya nalogovykh modeley [General Notation of the Description of Tax Models]. Auditit.ru. Bukhgalterskiy uchet. Nalogooblozhenie. Audit [Auditit.ru. Accounting. Taxation. Audit]. Available at: http://www.audit-it.ru/articles/account/court/a55/361651.html. Date of access: 20.11.2015. (In Russian)
  15. Put’kina L.V. Osobennosti primeneniya biznes-modeley v sfere uslug [Features of Applying Business-Models in Service Industry]. Nauka-rastudent.ru. 2015, no. 10 (22). Available at: http://nauka-rastudent.ru/22/2976/. Date of access: 21.11.2015. (In Russian)
  16. Dolgaya A.A. Metriki biznes-protsessov kak instrument rosta samoupravlyaemosti predpriyatiya [Metrics of Business Processes as a Tool for Autonomy Increase of an Enterprise]. Vestnik Kaliningradskogo yuridicheskogo instituta MVD Rossii [Proceedings of the Kaliningrad Law Institute of MIA Russia]. 2012, no. 1 (27), pp.131—134. (In Russian)
  17. Val’ko D.V. K voprosu o metodike otsenki effektivnosti biznes-protsessov kompanii [To the Issue of the Assessment Technique of Business Processes Efficiency of A Company]. Upravlenie v sovremennykh sistemakh [Management in Modern Systems]. 2014, no. 4, pp. 37—41. (In Russian)
  18. Losev V.S., Kozerod L.A. Otsenka effektivnosti upravleniya biznes-protsessami promyshlennogo predpriyatiya [Evaluation of Management Efficiency of Business Processes of Industrial Enterprises]. Vestnik Tikhookeanskogo gosudarstvennogo universiteta [Bulletin of Pacific National University]. 2012, no. 1 (24), pp. 167—178. (In Russian)
  19. Dolgaya A.A. Optimizatsiya sistem upravleniya kak rezul’tat modelirovaniya biznes-protsessov [Optimization of Control Systems as a Result of Modeling Business Processes]. Problemy teorii i praktiki upravleniya [Theoretical and Practical Aspects of Management]. 2014, no. 11, pp. 118—124. (In Russian)
  20. Nemchenko O.I. Integral’nyy pokazatel’ otsenki kachestva uslug na primere agentstva nedvizhimosti federal’noy rieltorskoy kompanii «Etazhi» [The Integral Indicator of Assessing the Quality of Services on the Example of Real Estate Agency of the Federal Real Estate Company “Etazhi”]. Ekonomika, sotsiologiya i pravo [Economy, Sociology and Law]. 2015, no. 2, pp. 46—50. (In Russian)

Download

STRUCTURALLY-FUNCTIONAL AND SET-THEORETIC MODELS OF THE REGIONAL CONSTRUCTION CLUSTER AS A HETERARCHICAL SYSTEM

Vestnik MGSU 12/2017 Volume 12
  • Anufriev Dmitry Petrovich - Astrakhan State University of Architecture and Civil Engineering (ASUACE) Candidate of Technical Sciences, Associate Professor, Rector, Astrakhan State University of Architecture and Civil Engineering (ASUACE), 18 Tatishchev st., Astrakhan, 414056, Russian Federation.
  • Shikul’skaya Ol’ga Mikhaylovna - Astrakhan State University of Architecture and Civil Engineering (ASUACE) Doctor of Technical Science, Professor, Department Chair, Fire Safety and Water Use Department, Astrakhan State University of Architecture and Civil Engineering (ASUACE), 18 Tatishchev st., Astrakhan, 414056, Russian Federation.

Pages 1435-1447

Subject: due to the existence of shabby and hazardous dwelling, the housing problem is one of the most relevant problems in the social sphere of the Astrakhan region. The Astrakhan regional construction cluster includes the significant number of the construction organizations, the servicing organizations, which are engaged in the training of personnel for construction, the banks and other credit institutions, which provide the population with mortgage loans, and also regional, municipal authorities and public organizations. The regional construction cluster is the developing social and economic system of heterarchical type. The heterarchy combines both elements of hierarchy and elements of the market relations. Therefore, the task of creation of a common information space of a regional construction cluster on the basis of mathematical, functional and information-logical models is relevant. Research objectives: use functional and mathematical modeling of heterarchical system of a regional construction cluster for development of its information portal. Materials and methods: for creation of structurally-functional model of a regional construction cluster, the methodology of structural analysis in notations of IDEF0, IDEF3, Swimlane was used. As a tool for structurally-functional simulation, we used CASE-tool - AllFusion Process Modeler r7. The mathematical description of logic of regional construction cluster management is based on the theory of sets. Results: the complex of functional models with the set-theoretic description of the system was developed. The business-process model in a notation of IDEF0 well reflects the process hierarchy that best describes the hierarchical communications prevailing in stable functioning of the regulated processes. For its creation the SADT technology was used. When the external disturbances affect the socio-economic system (SES), inertial hierarchical management ceases being effective and the advantage is given to horizontal managing directors of communication for description of which and for reflection of logic of processes it is more appropriate to use the model of the IDEF3 notation. For explicit description of roles and responsibility of performers of specific processes, it is expedient to use the chart SwimLane, which is variety of the chart IDEF3, in order to achieve the unified information environment of a regional construction cluster. The logic of process interaction reflected in the chart SwimLane was described mathematically by creation of a set-theoretic model. Conclusions: All developed models form a basis for further information-logical and physical design of the unified information environment of the Astrakhan regional construction cluster. Computer support of the functioning of such a complex system will allow us to considerably increase its efficiency.

DOI: 10.22227/1997-0935.2017.12.1435-1447

Download

Results 1 - 2 of 2