ECONOMICS, MANAGEMENT AND ORGANIZATION OF CONSTRUCTION PROCESSES

Influence of the set of marketing tools on competitive abilitiesof enterprises

Vestnik MGSU 9/2013
  • Khusnutdinov Rinat Almazovich - Moscow State University of Civil Engineering (MGSU) Candidate of Economic Sciences, Associate Professor, Associate Professor, Department of Management and Innovations, Director, Department of Purchases, Moscow State University of Civil Engineering (MGSU), 26 Yaroslavskoe shosse, Moscow, 129337, Russian Federation; This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Pages 130-134

At present, most markets demonstrate fierce competition; therefore, only those companies that have distinctive competitive advantages develop successfully in this environment. Development and maintenance of competitive advantages is a key objective of any enterprise. A competitive company is a sustainable and profitable undertaking.Competitive ability of an organization is a factor of its success in the market. Presently, the majority of markets experience tough competition, and any success in this environment requires a clear marketing strategy. Gaining and maintaining competitive advantages is the key objective of an enterprise.The degree of improvement of goods has also reached the limit beyond which consumers are no longer able to recognize the real qualitative change. As a result, businesses have to make skyrocketing efforts towards advertising. Only advertizing can showcase the degree of modernization of consumer products and convince customers of superiority of one product over another. The fight for a consumer is transferred from the "price vs. quality" domain into the domain of the company's ability to showcase new features of consumer products. The present-day system of competition management through pricing has lost some of its paramount importance to nonprice competitive practices. Market success makes companies polish their competitive strengths and abilities through effective marketing strategies that take account of the marketing techniques employed by their competitors, as well as the needs of their current and future customers. Most of them are focused on advanced computer technologies, the most important element of which is the Internet.

DOI: 10.22227/1997-0935.2013.9.130-134

References
  1. Kotler F., Keller K.L. Marketing. Menedzhment [Marketing Management]. St.Petersburg, Piter Publ., 2012, 816 p.
  2. Khusnutdinov R.A. Vozmozhnosti povysheniya konkurentosposobnosti ekonomiki strany v usloviyakh globalizatsii ekonomicheskikh protsessov [Options for Improvement of Competitive Abilities of a Country in the Framework of Globalization of Economic Processes]. Vestnik MGSU [Proceedings of Moscow State University of Civil Engineering]. 2011, no. 6, pp. 109—112.

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USING LOGISTICS-BASED APPROACH TO IMPROVE THE MARKET OF RECYCLED CONSTRUCTION PRODUCTS

Vestnik MGSU 5/2013
  • Aleksanin Aleksandr Vyacheslavovich - Moscow State University of Civil Engineering (MGSU) postgraduate student, Department of Technology, Organization and Management of Construction Processes, Moscow State University of Civil Engineering (MGSU), 26 Yaroslavskoe shosse, Moscow, 129337, Russian Federation; This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
  • Sborshchikov Sergey Borisovich - Moscow State University of Civil Engineering (National Research University) (MGSU) Doctor of Economic Sciences, Professor, acting chair, Department of Technology, Organization and Management in the Construction, Moscow State University of Civil Engineering (National Research University) (MGSU), 26 Yaroslavskoe shosse, Moscow, 129337, Russian Federation; This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Pages 193-199

The process of manufacturing of various construction products is accompanied by the generation of huge amounts of versatile wastes. Application of construction waste in further production processes is possible in the aftermath of its pre-processing or even without it. Construction waste recycling can generate high revenues. The pattern of waste generation and further logistic flows of waste generated in the process of construction and demolition are presented in article. The analysis of the market of secondary, or recycled, construction products has revealed weaknesses of its operation. The proper choice of effective technologies for the treatment of building waste may turn into the basis for successful economic development of the construction industry in the Russian regions. The backwardness of the market of secondary resources misbalances supply and demand for market products. In this article, the pattern for development of logistics-based models of intensive development of the market of secondary construction resources is proposed. Application of this logistics-based approach will generate economic benefits and prevent environmental pollution.

DOI: 10.22227/1997-0935.2013.5.193-199

References
  1. Kalinina E.V. Obosnovanie vozmozhnosti vypuska stroitel’nykh materialov na osnove otkhodov proizvodstva kal’tsinirovannoy sody [Substantiation of Production of Construction Materials from Soda Ash Waste Products]. Stroitel’nye materialy [Construction Products]. 2012, no. 9, pp. 64—67.
  2. Gubanov D.A. Stroitel’nye kompozity na osnove otkhodov proizvodstva metallopolimernykh vodoprovodnykh trub [Construction Composites Made of Waste Products Generated in the Process of Production of Metal-polymeric Water Pipes]. Regional’naya arkhitektura i stroitel’stvo [Regional Architecture and Construction]. 2012, no. 2, pp. 60—63.
  3. Gumba Kh.M., Papel’nyuk O.V. Otsenka effektivnosti primeneniya novogo stroitel’nogo materiala [Assessment of Efficiency of Application of a New Building Material]. Vestnik MGSU [Proceedings of Moscow State University of Civil Engineering]. 2012, no. 3, pp. 176—181.
  4. Aleksanin A.V., Sborshchikov S.B. Logisticheskie printsipy upravleniya otkhodami stroitel’nogo proizvodstva [Principles of Logistics in Construction Waste Management]. Vestnik MGSU [Proceedings of Moscow State University of Civil Engineering]. 2013, no. 2, pp. 197—203.
  5. Aleksanin A.V., Sborshchikov S.B. Povyshenie konkurentosposobnosti predpriyatiy stroitel’noy otrasli za schet integratsii 3 R-kontseptsii upravleniya otkhodami stroitel’nogo proizvodstva i logisticheskikh metodov [Improvement of the Competitive Strength of Construction Enterprises Using the 3R Concept of Management of Construction Waste and Methods of Logistics]. Vestnik MGSU [Proceedings of Moscow State University of Civil Engineering]. 2011, no. 8, pp. 419—422.
  6. Asokan Pappua, Mohini Saxenaa, Shyam R. Asolekarb. Solid Wastes Generation in India and Their Recycling Potential in Building Materials. Building and Environment. 2007, vol. 42, no. 6, pp. 2311—2320.
  7. Dong Qing Zhang, Soon Keat Tan, Richard M. Gersberg. Municipal Solid Waste Management in China: Status, Problems and Challenges. Journal of Environmental Management. 2010, vol. 91, no. 8, pp. 1623—1633.
  8. Siti Nadzirah Othman, Zainura Zainon Noor, Ahmad Halilu Abba, Rafiu O. Yusuf, Mohd. Ariffin Abu Hassan. Review on Life Cycle Assessment of Integrated Solid Waste Management in Some Asian Countries. Journal of Cleaner Production. 2013, vol. 41, pp. 251—262.
  9. Efimenko A.Z. Stroitel’nye otkhody ot snosa zdaniy — syr’e dlya malootkhodnykh tekhnologiy [Building Demolition Waste as the Raw Material for Low-waste Technologies]. Stroitel’nye materialy [Construction Materials]. 2010, no. 12, pp. 73—75.
  10. Kostoglodov D.D. Marketing i logistika firmy [Corporate Marketing and Logistics]. Moscow, PRIOR Publ., 2000, 126 p.

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